THE DANISH ARMED FORCES

YOUR EDUCATION

A conceptual pitch created for the Danish Defence Personnel Command to demonstrate
the visual communication of the Armed Forces' educational pathways through motion graphics.

The project

The overall mission of the Personnel Command unit is to recruit more volunteers to the Danish Armed Forces. The more volunteers, the fewer people need to be drafted. The purpose of this teaser is to demonstrate how complex career paths within the Danish Defence, from a Pilot to a Translator to a Tactical Drone Operator, can be made dynamic and engaging for a young target audience. The video focuses on high energy, young people actively engaged in their defence work, and branch-specific visuals.

The project is built as a Motion Graphics Template (.Mogrt). By simply updating an attached data sheet, the video automatically refreshes its content. This template-based approach ensures that the video can be instantly updated to highlight the specific educational programs that currently need applicants, making it perfect for the annual Education Expo in Copenhagen, digital billboards, and other promotional platforms.

Role: Art Direction, Motion Graphics & Editing.
Tools: After Effects & Premiere Pro.

Disclaimers
Unofficial Project: This case study is a personal, conceptual pitch and has not been commissioned or endorsed by the Danish Defence.
Rights & Credits: All video footage belongs to the Danish Defence and is used exclusively for this non-commercial demonstration of technical skills.
Visual Identity: The project utilizes visual equivalents (fonts and color palettes) that align with the official style of the Danish Defence, but does not necessarily adhere to internal design guidelines.