Animationer for Julemærkefonden

Anti-bulying animations for Julemærkefonden

Julemærkefonden is an NGO that helps strengthen kid's feeling of selfworth.

For the 2023 school start campaign, I created these small animations. It was important for me that the animations never became gimmicky. The aim was to tell the hurt that bullied kids feel everyday. As someone who was bullied myself, this was not just a job, but a passion project, that I was grateful to be a part of. 

The campaign outperformed previous campaigns.