In 2012-2014 I worked for the agency Very, today Belong.
McDonalds wanted an identity for their new breakfast line in Denmark.
The identity was created by me.
Above image was the picture I presented as the look and feel I wanted for the line. The client loved it.
I named the breakfast line 'Good Morning' and sourced the typography style I found suitable. This too was well received.
I suggested a calm green background, that goes well with their yellow logo. This to emphatizes a 'good morning' that could start with oatmel with varies toppings from McDonald's.
The client asked if I was sure the brand was still recognicable, I replied 'yes deffinately' and explained my choices.
The client went with it and today the store fronts of many McDonald's are green (how big my role in that is? I do not know, however that green is very close to the one I suggested).
The new breakfast line were rolled out via mobile kitchens.
Credit: Look and feel image as well typography was suggested by me, wether the client bought these I don't know.
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